Custom signs make people take notice, which can be great in certain situations, like if you’re promoting your business at an event or special offer that only lasts a short period of time. However, when designing custom signs, there are some important rules you should follow to ensure that your signs attract the attention you want and not the ire of the local authorities. Here are seven important rules to follow when designing custom signs. Rule 1: Think of your business as an extension of yourself When you think about your business, you should be thinking of it as an extension of who you are. This means that when you start designing the custom signs , you should think about what type of sign would reflect your business. For example, if you own a bakery and want a custom sign for the front door, make sure that the sign is bright and colourful so people can see it on their way in. You don't want people driving by without realising that there is a bakery there because your sign blend...
If you have an online brand, there’s no doubt that you’re already doing everything in your power to market your business and generate sales leads. However, many businesses overlook one of the most effective ways to market their brand—offline advertising. This can mean anything from television commercials and billboards to social media campaigns and partnerships, depending on your industry and audience. Here are seven ways you can benefit your brand’s online visibility by using offline marketing strategies. 1) Focus on a single goal One way to grow your online brand is by advertising offline. The best way to do this is by having a single goal in mind. For example, if you're trying to get more people on your mailing list, then you might want to hand out cards at a conference or give away flyers at a local event. If you are targeting people who are already familiar with your brand, you could also host an event or party where the majority of the attendees are from your existing custome...